An experienced team as your strategic ally.

With over 20 years of experience working with executive teams, Séverine Souchon has helped build the business strategy practice for the mid-market and institutional sector within the SECOR Group (KPMG) in Canada and Europe, and held several management positions in the food and retail industry, in Marketing, Customer Intelligence and Strategic Planning at Metro Inc. and in Customer Intelligence in the media industry (La Presse).

Séverine supports executive teams in their strategic planning and their transformation, growth, and innovation projects, and in the development of marketing, go-to-market and customer experience strategies.

Recognised for her entrepreneurial spirit, rigour, efficiency and creativity, Séverine helps executive teams define and align on their key strategic priorities, and put them into action. She has led several major transformation projects in organisations of various sizes and sectors, and is passionate about solving complex strategic issues and mobilising internal teams to deliver lasting results.

Geneviève Bourbeau is a seasoned manager with nearly 25 years of experience specialising in organisational transformation, strategy, marketing, and go-to-market. She has worked as an executive in large organisations, both public and private, on a national and international scale. Her career spans various sectors such as consumer goods (Molson Coors, Lise Watier, Hanes Brands, Starbucks), real estate (Cadillac Fairview), transportation (STM), and engineering (WSP). She also has a deep understanding of the operational challenges of SMEs, having supported several startups and entrepreneurs, and started her own business in the brewing sector.

Recognised for her engaging leadership, strategic thinking, and efficiency, Geneviève acts as a trusted partner to executives to help them reach their ambitions and maximise their impact. She combines vision, an action-oriented mindset, and a passion for solving complex issues, with a constant desire to create sustainable value.

Geneviève excels in managing transformation projects and optimising governance models in complex organisational contexts. She supports teams in their brand positioning, marketing and go-to-market strategy, and strategic planning exercises in growth contexts. Certified with the Nova Global approach (psychometric profiles / DiSC), she also integrates coaching into her practice, promoting alignment between individual ambitions and corporate objectives.

With extensive analytical expertise and solid operational experience, Louis-Alexandre Aubertin has over 15 years of practice with large companies and SMEs. His career at Metro Inc., marked by key roles in customer intelligence, commercial strategy, and operations, led him to lead high-impact projects related to product innovation, operational efficiency, financial performance, and business development.

Today, as a co-founding partner and senior consultant at Perspective Conseil, he puts his expertise at the service of organisations of all sizes, whether through organisational diagnostic, supporting executives in their strategic planning, or operational implementation. Curious, rigorous, and results-oriented, he combines analytical depth, operational sense, and client proximity to guide complex transformations in a concrete and sustainable manner.

Recognised for his ability to unravel complex internal and external dynamics, he excels at structuring rigorous strategic diagnostics, defining the right growth levers, and transforming analysis into concrete decisions. His strength lies in his ability to bridge the gap between numbers, teams, and operations, generating impactful, pragmatic, and mobilising strategies.